THE OFFICIAL HEY! HEATHER CAMPBELL BLOG

Welcome to The Agency Insighter

Here's the spot for free branding and marketing advice designed for scrappy entrepreneurs who want to figure out this marketing my business thing once and for all. 

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  • branding + marketing

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  • mindset

  • strategy

Here’s the backstory: I was at the mall and as I was walking through the fancy clothing section at Nordstrom, ...

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 That time I got stuck in a dress in the Nordstrom dressing room…

We've been tricked.Crap. I hate when that happens. When you believe so firmly about one thing and then find out ...

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We’ve been tricked

What if I told you that marketing your business is a lot like making a peanut butter and jelly sandwich? ...

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PB&J

Today, I’m going straight for the marketing jugular on this one and tackle what most entrepreneurs get wrong about marketing.You’ll ...

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What Most Entrepreneurs Get Wrong About Their Marketing

Last weekend at a retreat for entrepreneurs in Denver, I was talking to an entrepreneur about...drumroll please...marketing. And she said, ...

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Why “I Don’t Have Time” is Pointless…and Painful

Last weekend at a retreat for entrepreneurs in Denver, I was talking to an entrepreneur about...drumroll please...marketing.And she said, "Marketing ...

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Do You Have Dead People Goals?

Right around the time my sister Michele was getting married, my sister Bridget and I caught an episode of Martha ...

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Martha, Martha, Martha

Two summers ago, I broke my knee on a hike with my daughter near Red Rocks about a mile into ...

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Think You’re Behind?

A backstory: A few years back at an Oprah Soul Sessions event in LA, I met an entrepreneur - a teacher ...

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She had a big but

Our shower started majorly leaking the other day. If you could only see how hapless my husband and I are in ...

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Am I Weak or Stupid or Less-than for Doing This?

Look, I've been at this branding and marketing thing for a long time so I know that the concept of ...

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So Misunderstood….

My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t ...

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You Did Not Just Call Millie The B-word, Did You?

You know that color palette you've been working on (and reworking...and reworking...and reworking....and reworking...) in Canva?The Google font choices you've ...

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You can stop sweating about this

Raise your hand if you've ever fallen victim to a #proven marketing strategy? 🙋🏽🙋🏽🙋🏽Look, trying to find marketing advice on ...

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Marketing is like jeans: there’s no one size fits all

Have you ever noticed how sometimes the best things get a bad rap for being boring, like:🥱 Listening to NPR🥱 ...

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Am I boring or just getting a bad rap?

One of these cost $6, the other $115. Which one had the better story?Why do branders love stories so much? Because ...

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One of these costs $6, the other $115. Which one had the better story?

Okay, so you’re overwhelmed with marketing, so you do what any go-getter would do: you dive into all the online ...

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What’s Wrong with You?

Writer's block? Believe me. I've been there.In fact, I was there right before I wrote this message not too long ...

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Writer’s Block Block-busters

Sales. Ugh. Just the thought alone is enough to make most new entrepreneurs want to heave.I remember feeling very queasy ...

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The Tools of My Trade

Because marketing is so damn public, it's easy to run a very fine line between balancing our authenticity (this is ...

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What if They Hate It?

This is me in first grade. Circa 1971, full-tilt Waukesha Wisconsin. Picture day was always a big day for me ...

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This is Me in First Grade

am a crier.If you ever catch me watching America's Got Talent, seeing families greeting their loved ones at the airport, ...

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Emotion Leads to Action. That’s Why Marketers Love Emotion So Much.

I remember thinking it would be easy. After all, I saw my parents driving their cars my whole life. Could ...

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The Best Kind of Optimism

Crying and marketing. Sometimes those two things go hand in hand. I have been on many, a call with clients ...

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Does Marketing Make You Cry?

What is a brand?I get that question a lot and it's really inherently misunderstood by a lot of people because ...

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Your Brand is Not Your Logo

When my younger sister, Bridget, and I were teenagers in the 1980s, we started doing this thing where we would ...

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Coke v. Pepsi

You don't learn to swim by jumping in the deep-end. Well, you could, but I bet it would be pretty traumatic. ...

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Are you starting your business in the deep end?