It Doesn’t Get Eddie Vedder Than This

Here’s the backstory: I was at the mall and as I was walking through the fancy clothing section at Nordstrom, I saw a dress that

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 That time I got stuck in a dress in the Nordstrom dressing room…

Here’s the backstory: I was at the mall and as I was walking through the fancy clothing section at Nordstrom, I saw a dress that

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Things I would never dream of doing…

We've been tricked. Crap. I hate when that happens. When you believe so firmly about one thing and then find out that it wasn't true.

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Purpose…it’s not just for dinner

We've been tricked. Crap. I hate when that happens. When you believe so firmly about one thing and then find out that it wasn't true.

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What Jif Peanut Can Teach Us About Brands

When my parents separated when I was a kid, we were broke. At that time, my dream wasn't that my parents would get back together so

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Branding Is Like Training A Puppy

My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a

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Is Failure to Launch a semi-bad movie…or your reality?

A few weeks ago while having my usual glass of wine and order of french fries at the airport bar before boarding my flight back

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We all gotta start somewhere

My first real paying job was babysitting. I raked in a cool buck-fifty an hour and was far too young to be in charge of people

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Martha, Martha, Martha

Right around the time my sister Michele was getting married, my sister Bridget and I caught an episode of Martha Stewart, where she made a

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This Word Makes Me Cringe

There's a word that makes me cringe. And it's not "moist." Or "nougat." Or "toejam."It's a word that for some reason has become synonymous with entrepreneurialism.And

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Think You’re Behind?

Two summers ago, I broke my knee on a hike with my daughter near Red Rocks about a mile into the trail. After we realized

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She had a big but

A backstory: A few years back at an Oprah Soul Sessions event in LA, I met an entrepreneur - a teacher who taught herself how to

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So Misunderstood….

Look, I've been at this branding and marketing thing for a long time so I know that the concept of branding is misunderstood by about

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You Did Not Just Call Millie The B-word, Did You?

My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a

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You can stop sweating about this

You know that color palette you've been working on (and reworking...and reworking...and reworking....and reworking...) in Canva?The Google font choices you've been comparing for days and

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Am I boring or just getting a bad rap?

Have you ever noticed how sometimes the best things get a bad rap for being boring, like:🥱 Listening to NPR🥱 Meditating🥱 Going to bed at

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Do You Have a Marketing Blindspot?

There are four major marketing blindspots that virtually every new entrepreneur runs into at least once in the evolution of their business. They're the kind of

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Why You’re Not an Overnight Success

I swear if I hear about one more overnight success story I'm just going to get up from wherever I am, go outside, and scream.I'm

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Do You Need a Brand (Hint: Yes. Yes You Do.)

So tell me, ...do you need a brand? The short answer? YES. The long answer? YEEEEEEEEEEEEEEEEEEEEEEEEES! Just kidding—sort of 😉.Many new entrepreneurs are hesitant to invest

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One of these costs $6, the other $115. Which one had the better story?

One of these cost $6, the other $115. Which one had the better story?Why do branders love stories so much? Because they lead to the one

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What’s Wrong with You?

Okay, so you’re overwhelmed with marketing, so you do what any go-getter would do: you dive into all the online courses by the people who

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You Think You’re Having a Rough Day?

A few summers ago, my husband and I went to the Ogden Theater in Denver to catch a show. Kurt Vile to be exact. The

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The Tools of My Trade

Sales. Ugh. Just the thought alone is enough to make most new entrepreneurs want to heave.I remember feeling very queasy when I was about five

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This is Me in First Grade

This is me in first grade. Circa 1971, full-tilt Waukesha Wisconsin. Picture day was always a big day for me because I wore a patch

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Where are you Herschel-ing in Your Biz?

Herschel puked on the dining room rug this morning.He's my little dog who suffers from a somewhat punky stomach and a condition called shaky white

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Everyone Has a Story. Everyone.

I just got back from my first trip since February 2020 (which was to see Ben Folds play with Toledo Symphony thanks to my little

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Are You Trying to Go Forward with Your Rearview Mirror?

You would never drive a car using your rearview mirror as your point of reference...unless you are going backward, of course. (And we both know

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Emotion Leads to Action. That’s Why Marketers Love Emotion So Much.

am a crier.If you ever catch me watching America's Got Talent, seeing families greeting their loved ones at the airport, listening to any John Denver

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It Took Me Three Years to Learn These Lessons

Looking back on my first year in business in 2014, things were a bit of a whirlwind. I was just trying to figure things out...like

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Why Stealing is Way Better Than Copying

Sales. Ugh. Just the thought alone is enough to make most new entrepreneurs want to heave.I remember feeling very queasy when I was about five

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Your Brand is Not Your Logo

What is a brand?I get that question a lot and it's really inherently misunderstood by a lot of people because there are a lot of

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The Buzzkill of Bad Design

Today, we're talking about the buzzkill of bad design.I'm part of this online community and a couple of weeks ago, someone had posted a question

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Coke v. Pepsi

When my younger sister, Bridget, and I were teenagers in the 1980s, we started doing this thing where we would correlate things we thought were

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Are you starting your business in the deep end?

You don't learn to swim by jumping in the deep-end. Well, you could, but I bet it would be pretty traumatic. Rather, when we learn to

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