There are very few things in this world I hate: Chestnuts. Undertipping. Clogged toilets. The television show Small Wonder. Oh, and one more thing: when
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The Quickie Myth
There are just some things you can’t do “real quick”:Trim your bangsGrow tomatoesRetile a bathroomGo to IKEARaise kidsRoast a turkeyKnit a sweaterBuild a profitable &
Why Black Friday Is Bad For Business…
There are very few things in this world I hate: Chestnuts. Undertipping. Clogged toilets. The television show Small Wonder. Oh, and one more thing: when
Illusion. It’s bad for business.
The big news of the week is that the founder of an alternative investment company, FTX, and his girlfriend have allegedly made off with billions
Share this with someone in their 20s…
My kids are early in their careers. It’s cool to see them find their path. That's because for a huge portion of their childhood, I
Don’t @everyone @anyone…
The other day, I got a notification on Facebook from a big-name someone who runs a group: they tagged me on a post. I got
You’re being irrational
Here’s the backstory: I was at the mall and as I was walking through the fancy clothing section at Nordstrom, I saw a dress that
It Doesn’t Get Eddie Vedder Than This
Here’s the backstory: I was at the mall and as I was walking through the fancy clothing section at Nordstrom, I saw a dress that
Those 67 %$&@!* Steps
Here’s the backstory: I was at the mall and as I was walking through the fancy clothing section at Nordstrom, I saw a dress that
That time I got stuck in a dress in the Nordstrom dressing room…
Here’s the backstory: I was at the mall and as I was walking through the fancy clothing section at Nordstrom, I saw a dress that
And here she goes…
I started to take my kids on "big city trips" when they were 10. They could pick any big city in the country and I
Things I would never dream of doing…
We've been tricked. Crap. I hate when that happens. When you believe so firmly about one thing and then find out that it wasn't true.
We’ve been tricked
We've been tricked.Crap. I hate when that happens. When you believe so firmly about one thing and then find out that it wasn't true. An
Purpose…it’s not just for dinner
We've been tricked. Crap. I hate when that happens. When you believe so firmly about one thing and then find out that it wasn't true.
What Jif Peanut Can Teach Us About Brands
When my parents separated when I was a kid, we were broke. At that time, my dream wasn't that my parents would get back together so
Branding Is Like Training A Puppy
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
Marketing Is a Lot Like Gardening
Marketing is a lot like gardening I learn a lot about life in my garden. Today my garden reminded me of a good marketing lesson.
Is Failure to Launch a semi-bad movie…or your reality?
A few weeks ago while having my usual glass of wine and order of french fries at the airport bar before boarding my flight back
We all gotta start somewhere
My first real paying job was babysitting. I raked in a cool buck-fifty an hour and was far too young to be in charge of people
Martha, Martha, Martha
Right around the time my sister Michele was getting married, my sister Bridget and I caught an episode of Martha Stewart, where she made a
This Word Makes Me Cringe
There's a word that makes me cringe. And it's not "moist." Or "nougat." Or "toejam."It's a word that for some reason has become synonymous with entrepreneurialism.And
Think You’re Behind?
Two summers ago, I broke my knee on a hike with my daughter near Red Rocks about a mile into the trail. After we realized
PSA For All Small Biz Owners! Do Your Own Your Own Stuff?
She had a big but
A backstory: A few years back at an Oprah Soul Sessions event in LA, I met an entrepreneur - a teacher who taught herself how to
So Misunderstood….
Look, I've been at this branding and marketing thing for a long time so I know that the concept of branding is misunderstood by about
You Did Not Just Call Millie The B-word, Did You?
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
You can stop sweating about this
You know that color palette you've been working on (and reworking...and reworking...and reworking....and reworking...) in Canva?The Google font choices you've been comparing for days and
Am I boring or just getting a bad rap?
Have you ever noticed how sometimes the best things get a bad rap for being boring, like:🥱 Listening to NPR🥱 Meditating🥱 Going to bed at
Do You Have a Marketing Blindspot?
There are four major marketing blindspots that virtually every new entrepreneur runs into at least once in the evolution of their business. They're the kind of
Why You’re Not an Overnight Success
I swear if I hear about one more overnight success story I'm just going to get up from wherever I am, go outside, and scream.I'm
Do You Need a Brand (Hint: Yes. Yes You Do.)
So tell me, ...do you need a brand? The short answer? YES. The long answer? YEEEEEEEEEEEEEEEEEEEEEEEEES! Just kidding—sort of 😉.Many new entrepreneurs are hesitant to invest
One of these costs $6, the other $115. Which one had the better story?
One of these cost $6, the other $115. Which one had the better story?Why do branders love stories so much? Because they lead to the one
What’s Wrong with You?
Okay, so you’re overwhelmed with marketing, so you do what any go-getter would do: you dive into all the online courses by the people who
You Think You’re Having a Rough Day?
A few summers ago, my husband and I went to the Ogden Theater in Denver to catch a show. Kurt Vile to be exact. The
If you’re brainstorming for solutions, stop!
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
The riches are in the niches!
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
The Tools of My Trade
Sales. Ugh. Just the thought alone is enough to make most new entrepreneurs want to heave.I remember feeling very queasy when I was about five
Why the easy path is a good thing
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
The three questions that will change your marketing…
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
This is Me in First Grade
This is me in first grade. Circa 1971, full-tilt Waukesha Wisconsin. Picture day was always a big day for me because I wore a patch
Dis the discounts!
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
Where are you Herschel-ing in Your Biz?
Herschel puked on the dining room rug this morning.He's my little dog who suffers from a somewhat punky stomach and a condition called shaky white
Everyone Has a Story. Everyone.
I just got back from my first trip since February 2020 (which was to see Ben Folds play with Toledo Symphony thanks to my little
Are You Trying to Go Forward with Your Rearview Mirror?
You would never drive a car using your rearview mirror as your point of reference...unless you are going backward, of course. (And we both know
5 Things I’ve learned from 100 Facebook Lives
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
Emotion Leads to Action. That’s Why Marketers Love Emotion So Much.
am a crier.If you ever catch me watching America's Got Talent, seeing families greeting their loved ones at the airport, listening to any John Denver
5 Things I’ve learned from 100 Facebook Lives
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
Wondering where in the world to even start? Right here…
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
Wondering where in the world to even start? Right here!
Wondering where in the world to to even start? Right here.... Let's start at the very beginning....A very good place to start.When you read you
What marketing mistakes am I making that I don’t know I’m making…
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
It Took Me Three Years to Learn These Lessons
Looking back on my first year in business in 2014, things were a bit of a whirlwind. I was just trying to figure things out...like
Why Stealing is Way Better Than Copying
Sales. Ugh. Just the thought alone is enough to make most new entrepreneurs want to heave.I remember feeling very queasy when I was about five
What marketing mistakes am I making that I don’t know I’m making?
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
Your Brand is Not Your Logo
What is a brand?I get that question a lot and it's really inherently misunderstood by a lot of people because there are a lot of
The Buzzkill of Bad Design
Today, we're talking about the buzzkill of bad design.I'm part of this online community and a couple of weeks ago, someone had posted a question
Coke v. Pepsi
When my younger sister, Bridget, and I were teenagers in the 1980s, we started doing this thing where we would correlate things we thought were
Are you starting your business in the deep end?
You don't learn to swim by jumping in the deep-end. Well, you could, but I bet it would be pretty traumatic. Rather, when we learn to