It Doesn’t Get Eddie Vedder Than This

Here’s the backstory: I was at the mall and as I was walking through the fancy clothing section at Nordstrom, I saw a dress that

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 That time I got stuck in a dress in the Nordstrom dressing room…

Here’s the backstory: I was at the mall and as I was walking through the fancy clothing section at Nordstrom, I saw a dress that

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Things I would never dream of doing…

We've been tricked. Crap. I hate when that happens. When you believe so firmly about one thing and then find out that it wasn't true.

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Purpose…it’s not just for dinner

We've been tricked. Crap. I hate when that happens. When you believe so firmly about one thing and then find out that it wasn't true.

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Info Before Inspo…Always Always Always

A few weeks ago, I was in Ohio visiting my family.My brother belongs to the swankest country club in the city (like with a PGA

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PB&J

What if I told you that marketing your business is a lot like making a peanut butter and jelly sandwich? Before you ask, “Are you

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What Most Entrepreneurs Get Wrong About Their Marketing

Today, I’m going straight for the marketing jugular on this one and tackle what most entrepreneurs get wrong about marketing.You’ll just have to wait for

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Branding Is Like Training A Puppy

My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a

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Why “I Don’t Have Time” is Pointless…and Painful

Last weekend at a retreat for entrepreneurs in Denver, I was talking to an entrepreneur about...drumroll please...marketing. And she said, "Marketing is hard work. Like

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Is Failure to Launch a semi-bad movie…or your reality?

A few weeks ago while having my usual glass of wine and order of french fries at the airport bar before boarding my flight back

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We all gotta start somewhere

My first real paying job was babysitting. I raked in a cool buck-fifty an hour and was far too young to be in charge of people

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This Word Makes Me Cringe

There's a word that makes me cringe. And it's not "moist." Or "nougat." Or "toejam."It's a word that for some reason has become synonymous with entrepreneurialism.And

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Am I Weak or Stupid or Less-than for Doing This?

Our shower started majorly leaking the other day. If you could only see how hapless my husband and I are in any sort of extreme house

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You Did Not Just Call Millie The B-word, Did You?

My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a

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Marketing is like jeans: there’s no one size fits all

Raise your hand if you've ever fallen victim to a #proven marketing strategy? 🙋🏽🙋🏽🙋🏽Look, trying to find marketing advice on Google is like trying to

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Am I boring or just getting a bad rap?

Have you ever noticed how sometimes the best things get a bad rap for being boring, like:🥱 Listening to NPR🥱 Meditating🥱 Going to bed at

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Do You Have a Marketing Blindspot?

There are four major marketing blindspots that virtually every new entrepreneur runs into at least once in the evolution of their business. They're the kind of

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One of these costs $6, the other $115. Which one had the better story?

One of these cost $6, the other $115. Which one had the better story?Why do branders love stories so much? Because they lead to the one

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Why Most People Are Bad at Marketing

f you've ever put yourself out there to market your business, you know the following. It's a special kind of disappointment that comes with being

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A New Twist on Hope Marketing

Here's a new take on "hope marketing" – a term marketing people throw around when they come across a business that doesn't have a firm

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Hate Writing? Try These Pro Tips

Overheard on a recent coaching call:"I'd rather clean a public bathroom than write. I hate it. I'm terrible at it. Always have been."It's not the

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It’s Every Entrepreneur’s Worst Nightmare

It's every entrepreneur's worst nightmare: you put yourself out there - finally! - and then a complete stranger on social media does something mean. Something

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Writer’s Block Block-busters

Writer's block? Believe me. I've been there.In fact, I was there right before I wrote this message not too long ago. I knew what I

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Stop Doing That and Do This Instead

Does your marketing feel like you took a huge plate of steaming marinara and just upped and threw it against the wall to see what

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The Tools of My Trade

Sales. Ugh. Just the thought alone is enough to make most new entrepreneurs want to heave.I remember feeling very queasy when I was about five

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Where are you Herschel-ing in Your Biz?

Herschel puked on the dining room rug this morning.He's my little dog who suffers from a somewhat punky stomach and a condition called shaky white

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Everyone Has a Story. Everyone.

I just got back from my first trip since February 2020 (which was to see Ben Folds play with Toledo Symphony thanks to my little

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Does Marketing Make You Cry?

Crying and marketing. Sometimes those two things go hand in hand. I have been on many, a call with clients who are so overwhelmed with

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Are you starting your business in the deep end?

You don't learn to swim by jumping in the deep-end. Well, you could, but I bet it would be pretty traumatic. Rather, when we learn to

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