There are very few things in this world I hate: Chestnuts. Undertipping. Clogged toilets. The television show Small Wonder. Oh, and one more thing: when
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The Quickie Myth
There are just some things you can’t do “real quick”:Trim your bangsGrow tomatoesRetile a bathroomGo to IKEARaise kidsRoast a turkeyKnit a sweaterBuild a profitable &
Why Black Friday Is Bad For Business…
There are very few things in this world I hate: Chestnuts. Undertipping. Clogged toilets. The television show Small Wonder. Oh, and one more thing: when
Illusion. It’s bad for business.
The big news of the week is that the founder of an alternative investment company, FTX, and his girlfriend have allegedly made off with billions
Share this with someone in their 20s…
My kids are early in their careers. It’s cool to see them find their path. That's because for a huge portion of their childhood, I
Don’t @everyone @anyone…
The other day, I got a notification on Facebook from a big-name someone who runs a group: they tagged me on a post. I got
You’re being irrational
Here’s the backstory: I was at the mall and as I was walking through the fancy clothing section at Nordstrom, I saw a dress that
It Doesn’t Get Eddie Vedder Than This
Here’s the backstory: I was at the mall and as I was walking through the fancy clothing section at Nordstrom, I saw a dress that
Those 67 %$&@!* Steps
Here’s the backstory: I was at the mall and as I was walking through the fancy clothing section at Nordstrom, I saw a dress that
That time I got stuck in a dress in the Nordstrom dressing room…
Here’s the backstory: I was at the mall and as I was walking through the fancy clothing section at Nordstrom, I saw a dress that
And here she goes…
I started to take my kids on "big city trips" when they were 10. They could pick any big city in the country and I
Things I would never dream of doing…
We've been tricked. Crap. I hate when that happens. When you believe so firmly about one thing and then find out that it wasn't true.
We’ve been tricked
We've been tricked.Crap. I hate when that happens. When you believe so firmly about one thing and then find out that it wasn't true. An
Purpose…it’s not just for dinner
We've been tricked. Crap. I hate when that happens. When you believe so firmly about one thing and then find out that it wasn't true.
Info Before Inspo…Always Always Always
A few weeks ago, I was in Ohio visiting my family.My brother belongs to the swankest country club in the city (like with a PGA
PB&J
What if I told you that marketing your business is a lot like making a peanut butter and jelly sandwich? Before you ask, “Are you
What Most Entrepreneurs Get Wrong About Their Marketing
Today, I’m going straight for the marketing jugular on this one and tackle what most entrepreneurs get wrong about marketing.You’ll just have to wait for
Branding Is Like Training A Puppy
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
Why “I Don’t Have Time” is Pointless…and Painful
Last weekend at a retreat for entrepreneurs in Denver, I was talking to an entrepreneur about...drumroll please...marketing. And she said, "Marketing is hard work. Like
Marketing Is a Lot Like Gardening
Marketing is a lot like gardening I learn a lot about life in my garden. Today my garden reminded me of a good marketing lesson.
Is Failure to Launch a semi-bad movie…or your reality?
A few weeks ago while having my usual glass of wine and order of french fries at the airport bar before boarding my flight back
We all gotta start somewhere
My first real paying job was babysitting. I raked in a cool buck-fifty an hour and was far too young to be in charge of people
This Word Makes Me Cringe
There's a word that makes me cringe. And it's not "moist." Or "nougat." Or "toejam."It's a word that for some reason has become synonymous with entrepreneurialism.And
PSA For All Small Biz Owners! Do Your Own Your Own Stuff?
Am I Weak or Stupid or Less-than for Doing This?
Our shower started majorly leaking the other day. If you could only see how hapless my husband and I are in any sort of extreme house
You Did Not Just Call Millie The B-word, Did You?
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
Marketing is like jeans: there’s no one size fits all
Raise your hand if you've ever fallen victim to a #proven marketing strategy? 🙋🏽🙋🏽🙋🏽Look, trying to find marketing advice on Google is like trying to
Am I boring or just getting a bad rap?
Have you ever noticed how sometimes the best things get a bad rap for being boring, like:🥱 Listening to NPR🥱 Meditating🥱 Going to bed at
I brushed my teeth with Aquaphor
Last week, I was in Ohio visiting my parents and I stayed at my sister Bridget's house.I had a really early flight, so it was
Do You Have a Marketing Blindspot?
There are four major marketing blindspots that virtually every new entrepreneur runs into at least once in the evolution of their business. They're the kind of
One of these costs $6, the other $115. Which one had the better story?
One of these cost $6, the other $115. Which one had the better story?Why do branders love stories so much? Because they lead to the one
Why Most People Are Bad at Marketing
f you've ever put yourself out there to market your business, you know the following. It's a special kind of disappointment that comes with being
A New Twist on Hope Marketing
Here's a new take on "hope marketing" – a term marketing people throw around when they come across a business that doesn't have a firm
Hate Writing? Try These Pro Tips
Overheard on a recent coaching call:"I'd rather clean a public bathroom than write. I hate it. I'm terrible at it. Always have been."It's not the
If you’re brainstorming for solutions, stop!
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
It’s Every Entrepreneur’s Worst Nightmare
It's every entrepreneur's worst nightmare: you put yourself out there - finally! - and then a complete stranger on social media does something mean. Something
Writer’s Block Block-busters
Writer's block? Believe me. I've been there.In fact, I was there right before I wrote this message not too long ago. I knew what I
Stop Doing That and Do This Instead
Does your marketing feel like you took a huge plate of steaming marinara and just upped and threw it against the wall to see what
The riches are in the niches!
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
The Tools of My Trade
Sales. Ugh. Just the thought alone is enough to make most new entrepreneurs want to heave.I remember feeling very queasy when I was about five
Why the easy path is a good thing
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
The three questions that will change your marketing…
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
Dis the discounts!
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
Where are you Herschel-ing in Your Biz?
Herschel puked on the dining room rug this morning.He's my little dog who suffers from a somewhat punky stomach and a condition called shaky white
Everyone Has a Story. Everyone.
I just got back from my first trip since February 2020 (which was to see Ben Folds play with Toledo Symphony thanks to my little
5 Things I’ve learned from 100 Facebook Lives
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
5 Things I’ve learned from 100 Facebook Lives
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
Wondering where in the world to even start? Right here…
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
Wondering where in the world to even start? Right here!
Wondering where in the world to to even start? Right here.... Let's start at the very beginning....A very good place to start.When you read you
What marketing mistakes am I making that I don’t know I’m making…
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
What marketing mistakes am I making that I don’t know I’m making?
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
Does Marketing Make You Cry?
Crying and marketing. Sometimes those two things go hand in hand. I have been on many, a call with clients who are so overwhelmed with
Are you starting your business in the deep end?
You don't learn to swim by jumping in the deep-end. Well, you could, but I bet it would be pretty traumatic. Rather, when we learn to