There are very few things in this world I hate: Chestnuts. Undertipping. Clogged toilets. The television show Small Wonder. Oh, and one more thing: when
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The Quickie Myth
There are just some things you can’t do “real quick”:Trim your bangsGrow tomatoesRetile a bathroomGo to IKEARaise kidsRoast a turkeyKnit a sweaterBuild a profitable &
Why Black Friday Is Bad For Business…
There are very few things in this world I hate: Chestnuts. Undertipping. Clogged toilets. The television show Small Wonder. Oh, and one more thing: when
Illusion. It’s bad for business.
The big news of the week is that the founder of an alternative investment company, FTX, and his girlfriend have allegedly made off with billions
Share this with someone in their 20s…
My kids are early in their careers. It’s cool to see them find their path. That's because for a huge portion of their childhood, I
Don’t @everyone @anyone…
The other day, I got a notification on Facebook from a big-name someone who runs a group: they tagged me on a post. I got
You’re being irrational
Here’s the backstory: I was at the mall and as I was walking through the fancy clothing section at Nordstrom, I saw a dress that
It Doesn’t Get Eddie Vedder Than This
Here’s the backstory: I was at the mall and as I was walking through the fancy clothing section at Nordstrom, I saw a dress that
Those 67 %$&@!* Steps
Here’s the backstory: I was at the mall and as I was walking through the fancy clothing section at Nordstrom, I saw a dress that
That time I got stuck in a dress in the Nordstrom dressing room…
Here’s the backstory: I was at the mall and as I was walking through the fancy clothing section at Nordstrom, I saw a dress that
And here she goes…
I started to take my kids on "big city trips" when they were 10. They could pick any big city in the country and I
Things I would never dream of doing…
We've been tricked. Crap. I hate when that happens. When you believe so firmly about one thing and then find out that it wasn't true.
We’ve been tricked
We've been tricked.Crap. I hate when that happens. When you believe so firmly about one thing and then find out that it wasn't true. An
Purpose…it’s not just for dinner
We've been tricked. Crap. I hate when that happens. When you believe so firmly about one thing and then find out that it wasn't true.
Info Before Inspo…Always Always Always
A few weeks ago, I was in Ohio visiting my family.My brother belongs to the swankest country club in the city (like with a PGA
Marketing Is a Lot Like Gardening
Marketing is a lot like gardening I learn a lot about life in my garden. Today my garden reminded me of a good marketing lesson.
Do You Have Dead People Goals?
Last weekend at a retreat for entrepreneurs in Denver, I was talking to an entrepreneur about...drumroll please...marketing.And she said, "Marketing is hard work. Like harder
We all gotta start somewhere
My first real paying job was babysitting. I raked in a cool buck-fifty an hour and was far too young to be in charge of people
Martha, Martha, Martha
Right around the time my sister Michele was getting married, my sister Bridget and I caught an episode of Martha Stewart, where she made a
PSA For All Small Biz Owners! Do Your Own Your Own Stuff?
You Did Not Just Call Millie The B-word, Did You?
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
Marketing is like jeans: there’s no one size fits all
Raise your hand if you've ever fallen victim to a #proven marketing strategy? 🙋🏽🙋🏽🙋🏽Look, trying to find marketing advice on Google is like trying to
Do You Have a Marketing Blindspot?
There are four major marketing blindspots that virtually every new entrepreneur runs into at least once in the evolution of their business. They're the kind of
One of these costs $6, the other $115. Which one had the better story?
One of these cost $6, the other $115. Which one had the better story?Why do branders love stories so much? Because they lead to the one
What’s Wrong with You?
Okay, so you’re overwhelmed with marketing, so you do what any go-getter would do: you dive into all the online courses by the people who
A New Twist on Hope Marketing
Here's a new take on "hope marketing" – a term marketing people throw around when they come across a business that doesn't have a firm
Hate Writing? Try These Pro Tips
Overheard on a recent coaching call:"I'd rather clean a public bathroom than write. I hate it. I'm terrible at it. Always have been."It's not the
If you’re brainstorming for solutions, stop!
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
The riches are in the niches!
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
Why the easy path is a good thing
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
The three questions that will change your marketing…
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
Dis the discounts!
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
Everyone Has a Story. Everyone.
I just got back from my first trip since February 2020 (which was to see Ben Folds play with Toledo Symphony thanks to my little
5 Things I’ve learned from 100 Facebook Lives
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
Emotion Leads to Action. That’s Why Marketers Love Emotion So Much.
am a crier.If you ever catch me watching America's Got Talent, seeing families greeting their loved ones at the airport, listening to any John Denver
5 Things I’ve learned from 100 Facebook Lives
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
Wondering where in the world to even start? Right here…
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
What marketing mistakes am I making that I don’t know I’m making…
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
It Took Me Three Years to Learn These Lessons
Looking back on my first year in business in 2014, things were a bit of a whirlwind. I was just trying to figure things out...like
Why Stealing is Way Better Than Copying
Sales. Ugh. Just the thought alone is enough to make most new entrepreneurs want to heave.I remember feeling very queasy when I was about five
What marketing mistakes am I making that I don’t know I’m making?
My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a
Is it Intuition or a Warning?
A few months ago, I was debating whether or not I should invest in a pretty pricey coaching program. And there was the part of me
How to Name Your Customer Avatars (Because “McKenna” Isn’t Going to Cut It)
So today I'm going to be talking to you about how to name your avatar or as I like to call them your most valuable