It Doesn’t Get Eddie Vedder Than This

Here’s the backstory: I was at the mall and as I was walking through the fancy clothing section at Nordstrom, I saw a dress that

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 That time I got stuck in a dress in the Nordstrom dressing room…

Here’s the backstory: I was at the mall and as I was walking through the fancy clothing section at Nordstrom, I saw a dress that

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Things I would never dream of doing…

We've been tricked. Crap. I hate when that happens. When you believe so firmly about one thing and then find out that it wasn't true.

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Purpose…it’s not just for dinner

We've been tricked. Crap. I hate when that happens. When you believe so firmly about one thing and then find out that it wasn't true.

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Info Before Inspo…Always Always Always

A few weeks ago, I was in Ohio visiting my family.My brother belongs to the swankest country club in the city (like with a PGA

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Do You Have Dead People Goals?

Last weekend at a retreat for entrepreneurs in Denver, I was talking to an entrepreneur about...drumroll please...marketing.And she said, "Marketing is hard work. Like harder

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We all gotta start somewhere

My first real paying job was babysitting. I raked in a cool buck-fifty an hour and was far too young to be in charge of people

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Martha, Martha, Martha

Right around the time my sister Michele was getting married, my sister Bridget and I caught an episode of Martha Stewart, where she made a

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You Did Not Just Call Millie The B-word, Did You?

My son just got a new puppy - George. And it reminded me of the reward and sometimes unexpected sh*t that comes with starting a

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Marketing is like jeans: there’s no one size fits all

Raise your hand if you've ever fallen victim to a #proven marketing strategy? 🙋🏽🙋🏽🙋🏽Look, trying to find marketing advice on Google is like trying to

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Do You Have a Marketing Blindspot?

There are four major marketing blindspots that virtually every new entrepreneur runs into at least once in the evolution of their business. They're the kind of

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One of these costs $6, the other $115. Which one had the better story?

One of these cost $6, the other $115. Which one had the better story?Why do branders love stories so much? Because they lead to the one

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What’s Wrong with You?

Okay, so you’re overwhelmed with marketing, so you do what any go-getter would do: you dive into all the online courses by the people who

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A New Twist on Hope Marketing

Here's a new take on "hope marketing" – a term marketing people throw around when they come across a business that doesn't have a firm

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Hate Writing? Try These Pro Tips

Overheard on a recent coaching call:"I'd rather clean a public bathroom than write. I hate it. I'm terrible at it. Always have been."It's not the

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Everyone Has a Story. Everyone.

I just got back from my first trip since February 2020 (which was to see Ben Folds play with Toledo Symphony thanks to my little

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Emotion Leads to Action. That’s Why Marketers Love Emotion So Much.

am a crier.If you ever catch me watching America's Got Talent, seeing families greeting their loved ones at the airport, listening to any John Denver

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It Took Me Three Years to Learn These Lessons

Looking back on my first year in business in 2014, things were a bit of a whirlwind. I was just trying to figure things out...like

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Why Stealing is Way Better Than Copying

Sales. Ugh. Just the thought alone is enough to make most new entrepreneurs want to heave.I remember feeling very queasy when I was about five

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Is it Intuition or a Warning?

A few months ago, I was debating whether or not I should invest in a pretty pricey coaching program. And there was the part of me

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How to Name Your Customer Avatars (Because “McKenna” Isn’t Going to Cut It)

So today I'm going to be talking to you about how to name your avatar or as I like to call them your most valuable

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