What if I told you that marketing your business is a lot like making a peanut butter and jelly sandwich?
Before you ask, “Are you high, Heather?” (and that’s conceivable since I live in Colorado) let me assure you that I am not.
See, when you make a PB&J, there’s an order to the operations:
You wouldn’t put the jelly on the bread and then spread the peanut butter on top...because you’re not a heathen!
You wouldn't smear the peanut butter and jelly on the plate and then plop the bread on top. It’s messy.
No. You know that the plate always comes first. Then the bread. Then the peanut butter on one side. Then the jelly on the other. Put them together and…yum!
Why do so many entrepreneurs make their marketing sandwich out of order?
They start advertising an offer that hasn’t been proven.
They go on social media without a distinct voice or content strategy.
They market to “everyone” instead of their most valuable customers.
They implement a thousand marketing tactics without a strategy.
They start promoting their business without knowing their best attributes.
And when you’re marketing like that, things can get really messy really fast. And the stakes are so much higher than a bad sandwich.
If you’re feeling overwhelmed with marketing at all, Invincible Marketing will show you where you’re off course…and how to get on the right path. Boom...amiright?
It’s like the PB&J of marketing. And it will change the way you look at branding and marketing. Hopefully forever.
I can't wait to see you in August.
I’m rooting for you!