There are some things I would never dream of doing: 

  • Go to a different part of town without pulling up a map on my phone. 

    I never say, "I'll just figure out how to get to this place using my own sense of direction."
  • Try a new recipe without using the recipe.

    I never say, "I don't need this comprehensive list of instructions to figure out the ingredients I need or how long to cook the dish."
  • Take a trip without doing any research.

    I never say, "I don't care what I do, how much I spend on airfare, where I stay, or what I eat on this trip."
  • Installing a new garbage disposal without looking at least three YouTube videos.

    I never say, "I’ll figure out this thing I've never done before that involves water and sharp blades all on my own."
  • Meet with someone without checking out their website or LinkedIn.

    I never say, "Professionalism and personality don't matter to me...bring on the unknown!"
  • Working with a new client and not following the order of marketing operations.

    I never say, "Oh, we can just skip over a few of the steps...the laws of marketing don't apply here." P.S. The laws of marketing apply to every business. Every. Single. One.

So why is it that I see so many entrepreneurs try to figure out their branding and marketing all on their own? Or winging it without a plan that factors in where they are now and where they want to go? Or listen to well-meaning advice from people who are unqualified to give legit branding or marketing advice? 

If you’re winging your marketing, give yourself the gift of a plan. Consider it your GPS, the recipe, the itinerary, the guide, and the clarity-creator for your business. Because when you know where you’re going, it’s so much easier to get there. 

Rooting for you!

xo, Heather

P.S. I'm going to be teaching the Order of Marketing Operations in my upcoming course, Better Start Branding, which starts in late September. It's a super tight self-paced program that gives you exactly what you need to fast track your marketing success without overwhelm or massive stress. 

Join the waitlist right here to be notified when the doors open:

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