There's a word that makes me cringe.
And it's not "moist." Or "nougat." Or "toejam."
It's a word that for some reason has become synonymous with entrepreneurialism.
And I see it wreak heartache and havoc for sweet, innocent entrepreneurs all the time.
The word?
Hustle.
You may be thinking, "Heather, you're being so dramatic. Hustle is a good thing...it means I'm hustling gettin' things done."
But is it really?
in my mind, hustle is equal to haste. (Merriam Webster happens to agree.)
And when people are hasty, well, balls are dropped. Things are missed. Schedules are compressed. They start looking for shortcuts. Planning is an afterthought. Actions are discombobulated. Stress is off the charts.
And success? Good repeatable success? The kind that helps you build a sustainable and profitable business? Elusive.
Crap.
Look, haste has no room in marketing...it's the precursor to heartache and havoc.
(And if you're an entrepreneur who rushed to bring your offer to the market with haste thinking it was hustle and it flopped, you know exactly what I'm talking about.)
If you've been following me for a while, you know that I'm on a serious mission to help new entrepreneurs find a clear path to business and marketing success to they can be happy and completely steer clear of heartache. And heartburn. And havoc.
See, in the marketing real world, we don't hustle.
Rather, we work hard to make sure our marketing connects with our most valuable customers to show them how we're the solution to their problems, their desires, and their needs. And, the better we are at making that connection, we build a community of people who are transformed simply by saying "yes" to us.
Transform enough people enough times and you, my pal, are on the path to long-term success.
Yes, it's hard work. But it's not hustle. And it's worth every single second you invest in it.
So slow down...just a little. Give yourself the gift of time. And strategy. And a soild plan (please please please have a gameplan!).
So you can launch without a hitch. Or hustle.
As always, I'm rooting for you!
xo, Heather
