Because marketing is so damn public, it's easy to run a very fine line between balancing our authenticity (this is the real me!) and seeking approval from the masses (OMG what if they hate it?).
My advice?
Keep your true voice no matter what. The more intentional you are in your opinion, the easier it is for your people to find you.
Rooting for you!
xo, Heather
P.S. What if they love it?
