Okay, so you’re overwhelmed with marketing, so you do what any go-getter would do: you dive into all the online courses by the people who proclaim they’re the ones with the keys to your success. Their system, they say, is the answer to your entrepreneurial prayers.
Amen!
And you give it a go, because you’re a go-getter after all. But nothing really changes in your marketing. You’re still overwhelmed and frustrated. And it seems like everyone around you is seems to be crushing it.
And you wonder, "What's wrong with me?"
You wonder if this "proven" strategy worked for other people, shouldn't it be working for you too?
Er, not exactly.
See, those marketing courses and books and blog posts offer a "one size fits all" solution to your marketing woes — when in reality, there is no such thing.
And it literally drives me nuts when I see online marketers make some pretty outlandish claims like, “Get an avalanche of sales” or “Go from 1 to 10,000 followers in a week!” or “Never worry about your marketing again!”
Because that is complete and total bullsh*it.
Here's the truth, Ruth:
When it comes to marketing, there is no one size fits all solution. Ask any seasoned (and successful) marketing pro and they'll tell you:
You need to apply the laws of marketing (basically intention, consistency, and engagement) to find the strategies and tactics that'll work for you and your business, not just cut and paste from someone else's system.
But you can't fly in the dark either. Having no playbook or plan in place is just as much of a recipe for disaster as cutting and pasting someone’s one-size system wholesale into your business.
A plan, Heather. Gawd. That sounds horrible.
It’s not. It's like the GPS you use to go to a different part of town in the city you live in. You wouldn’t think of winging that trip saying, “Nah, I’ll just feel my way through.”
And you definitely should never be winging your marketing. That’s what a good plan does for you. Like a GPS to marketing mastery.
And this plan, my dear, starts with your brand. And knowing your brand value. That means knowing (like down to your bones knowing):
- How are you different from the other guys out there?
- What do you do?
- Who do you help?
- How do you uniquely achieve results that you do?
- What do you know that others don’t?
- What’s the ultimate payoff of working with you?
Knowing the answers to these questions will give you a serious leg-up to determine the right marketing strategies, your content, your offer, and your (hopefully premium) pricing. And when you know that, I mean, that’s where the impact lives.
And isn't that why you're here...for the impact?
Yes! Boy oh boy am I rooting for you!
xo, Heather
P.S. There's nothing wrong with you. 💖💖💖
