The next time I hear an entrepreneur say, "I don’t have time" to work on their business, I swear I’m going to spit nickels.
Because it’s a super pointless excuse.
We all have the same amount of time. 24 hours a day. 168 hours in a week. 8,765 hours in a year. Successful people, unsuccessful people, and people right in the middle.
We all have the same amount of time.
I mean, if you fell and broke your arm today (and I hope you don't!), you’d figure out a way to take care of yourself and also get the things you need to get done.
Same with binge-watching Law & Order SVU on Hulu. Or scrolling Instagram. Or watching TikTok. Somehow millions of people make time for that every day.
And where does that time come from? What did we do before streaming services and social media? Were we not busy 10 years ago?
But saying "I don’t have time" is not just pointless…it’s painful.
Because what they’re really saying is, "Getting my work out in the world is scary and hard work. So I’d rather use my time on other things and feel frustrated, feel defeated, feel regret, to see the world go by, to let my potential success slip right through my fingers because that feels easier right now."
Wow...that sure breaks my heart.
Because on the other side of that is the business of their dreams. Happiness. Joy. Accomplishment. Growth. Wisdom. Money. Meaning. Which to me is worth every second you put into your business.
If time feels like your enemy, here's a game-changing tactic I learned after reading The Big Leap by Gay Hendricks: Einstein time.
Yup, that Einstein.
Albert Einstein maintains that time isn’t linear like we think it is. He says that we are the creators of our own time.
What the what, Albert?!?
It means that we have all the time in the world to do the things we need to do. Even the things that are scary and hard at the beginning, like building your brand and marketing your business (which, by the way, get easier with practice).
So, anytime I feel overwhelmed by what I feel is a lack of time, I simply say, "I am the creator of my own time…I have all the time in the world."
Sometimes I have to say it 1,000 times. But what happens on the other side is nothing short of magical.
Somehow, time seems to expand for me.
I once was hitting up against a deadline, getting anxious for a client presentation at 10 am, and running right down to the wire. It was 9:18 and I remember this because when I started my "I am the creator of my time" mantra, that 9:18 seemed to last 10 minutes.
And during those times of expansion, I also receive what I call divine downloads: sparks of inspiration like program names, or marketing strategies, or taglines, or logo design ideas. Bonus!
I wish I could explain how it works, just like I wish I could explain the theory of relativity or Avogadro's number.
But it works for me. Every single time.
I guess that Einstein guy knows a thing or two.
Rooting for you!