A New Twist on Hope Marketing

Here's a new take on "hope marketing" – a term marketing people throw around when they come across a business that doesn't have a firm

Read More

How to Attract the Right People to Your Biz

Today I'm talking about one of the hottest questions I hear in my entrepreneurial community: "How do I attract the right people to my business?"And

Read More

How to Name Your Customer Avatars (Because “McKenna” Isn’t Going to Cut It)

So today I'm going to be talking to you about how to name your avatar or as I like to call them your most valuable

Read More