The riches are in the niches!
The riches are in the niches, b*tches!I have to give props to my buddy and entrepreneur extraordinaire, Meghann Conter, for this catchy little phrase that is very funny and also incredibly insightful from a marketing perspective. I'm rooting for you!
xo, Heather
Because you know, when you know what the pros do, you can do what the pros do. If you are brainstorming for solutions, stop that right this second. Do you get that? I'm clapping and talking at the same time, so you know that I am serious about this.
What I want you to do, instead of brainstorming for solutions. I want you to brainstorm questions. This is where some really good marketing magic happens. Here is why questions are really fantastic. They are super non-threatening so you don't feel on the hook for having to solve a problem. You just figure out what questions you need to answer, then you just start going down the list and answering the questions. Talk about creating positive momentum in the right direction.
Start off at the non-threatening place, but end up in a super strategic place. Oh my gosh! I love that so much. One of the things that I also love about asking questions and brainstorming for questions as opposed to brainstorming for solutions, is it really allows you to bring other people into the process and really allow them to contribute in a really amazing way. It allows people to really contribute because again, the questions are non-threatening.
You can go really deep question after question after question. You can really have other people gain a wider perspective and work through any potential like hidden biases that we have in our own perspective when we're trying to solve problems, especially when it comes to solving marketing problems around our business. I love having the opinion of other people, but I want it to be helpful and help to inform my marketing decisions, not simply their opinion on something I should do.
Questions allow you to get there so much faster and allow people to contribute in a much more meaningful way. And because they're not threatening, because you can get questions from anyone and it's easy for people to give you questions, you are able to go into a lot more detail and identify gaps and opportunities in your marketing program, in your business decisions. In your decision-making path, maybe even in the transaction path that customers get on when they are entering your world and working their way towards purchase.
It's just a beautiful way to uncover any of those hidden opportunities and those hidden gems. When you're able to do that, you can go much deeper and sometimes take bigger risks and end up in places that you never could have possibly imagined because we tried to solve solutions from what we know today not maybe what we need to know.
When you're brainstorming for solutions, what process do you use? I love to bring other people into my problem solving with me. You first need to be super clear on what problem you're trying to solve or what your goal is. Let's use the example of, let's say you're getting ready to launch an online course and you need to do Facebook ads advertising, and you've never done Facebook ads before. Instead of being like, "Oh my gosh! I need to do Facebook Ads, I've never done them before. I am freaking out!" Believe me, you are not alone. About 90% of people fall into that category at least once in the trajectory of their business.
What I want you to do is not to take action when you're in that state of freaking out, like, "Oh my God. I don't know. I don't know." Because we don't know what we don't know. What I would like you to do when you're thinking of doing something new is think about what do I need to know in order to have a super successful Facebook Ad campaign. "Hmm... I might need to learn about copywriting best practices. Where could I find that information? Who do I know who has a really great copywriter who maybe I could reach out, who could help me, right? "
You can start thinking through all these different questions and all of a sudden it could be like, "Well, Huh! I wonder if I should take this online course or remember I spoke with this person at this conference and they were really keen on face. I wonder if I should call them?" It just takes the pressure, it just takes the foot off the gas or off the seriously that kind of pressure of feeling "I need to do something and I don't know how to do it, and I'm freaking out about it" literally is putting your foot on the gas and the break at the same time.
You're riving and trying to go, but you're stopping yourself by doing that. When you ask questions instead of trying to brainstorm for solutions, you can go much, much deeper. You are able to take that pressure off of coming up with the exact right solution and allow yourself to create a bunch of non-threatening questions. Oh my gosh! So beautiful that are going to allow to take you going in so deep into what your business goal is or the problem you're trying to solve. And then from there you simply answer the questions.
It's as easy and as hard as that, but what it does is it gets you going in the right direction, it allows other people to come on the ride with you and you are able to truly, hugely benefit from the wider perspective that people can offer as opposed to just people just offering their opinion on your stuff. It also allows you to identify the gaps and the opportunities in your overall program so you are able to go deeper into detail and even take more risks than you ever thought possible, because I promise you, when you start brainstorming for questions, what do I need to know to solve this problem?
What do I need to know and have in place to achieve this business goal? I am telling you, you are going to be moving in the right direction, and you're going to go places you never thought possible. You have a whole new way of looking at your business. Ah! So how about that? Questions are a beautiful, beautiful thing! I'd love to hear from you if you're, listening to this on replays, throw a replay in the comments. If you have a question that you're thinking, "Oh! I'm going to go out and ask this question today in my community or of my clients, let me know. I would love to hear them. And of course, any "Uh huh's" and any marketing questions that you have, you know that I am here for you 100%.
Please know that wherever you are in this beautiful, changing, ever well beautiful, ever-changing world of ours, if there's someone right here in Denver, Colorado, and that is me, Heather Campbell, who's 100000% rooting for you and the ability to ask beautiful questions that are going to lead you to break through business results.
Uhuh! I love brainstorming for questions. It's so juicy in there. Take care of you, guys. I'll see you here next Thursday around 11:30, Mountain time. Bye.
