Two summers ago, I broke my knee on a hike with my daughter near Red Rocks about a mile into the trail. After we realized something was really wrong, we started the slooooooooow trek back to our car.
I could see the parking lot off in the distance and would think, "Shit. That's really far away."
And then I would think, "I'm not going to be able to do this," and lose serious motivation.
After about 10 minutes of that back and forth in my brain, I decided to start paying more attention to how far I had come.
And just like a Hallmark movie, that was exactly the shift I needed to walk a mile on a hiking trail on a broken knee. Because seeing my progress made me feel strong and really determined.
And then while healing for the next 10 weeks, I learned a major life lesson that changed my life forever and made me grateful for the knee-breaking experience (because sometimes the universe needs to shake things up for me to notice).
The reason I share this is that I see so many entrepreneurs moving somewhat in agony toward a goal that seems so far away and unattainable, saying to themselves:
"Shit. That's really far away."
And that makes them feel like they're behind.
And that starts the, "Am I even going to be able to do this?" loop in her beautiful brain.
And then that starts the slide away from motivation and purpose to second-guessing everything, stalling, or worse, stopping altogether.
I'm here to tell you that the concept of behind is a big load of BS.
Because the brutal truth is, when it comes to building a business, a brand, and great marketing, there is no finish line. It's more like the Everlasting Gobstopper...once you get through one layer, it just reveals another layer.
It's like that in business...when you plan your marketing and hit your goals in the right order, the reward is a new set of problems to solve and new goals to achieve. A new layer.
But as any entrepreneur can tell you, that's where the fun is...the creativity, the purpose, the impact, the growth, the joy!
So if you're thinking you're behind, do this right now: close your eyes and take three deep, slow breaths and look in your mind's eye where you are today and see how far it is from where you started.
You've come a long way.
Plus, the view is way better in that direction, anyway.
Rooting for you!